“Vans / With or Without?” Making Of

February 8th, 2010

As we promised in our last post, here’s the first making of. The making of explains our latest work “Vans - With Or Without?”

The Illustration Part:
1:
We start illustration projects always with some rough sketches and ideas. It helps us to figure out in which direction we want to go. In this phase there is already a concept behind everything, but I skipped that part in this making of. One of the first tries of the foot.

blood_7

bildschirmfoto-2010-02-08-um-141315

 

 

2:
This sketch was our favorite one, because it included exactly the things we wanted to show and to communicate. Therefore we decided to work with this visual idea and take this a few steps further.

blood_6

 

 

3:
We did everything by hand, and colored the whole thing with watercolors. The brief was to create something which communicates that skateboarding without Vans shoes isn’t possible at all.
blood_8

 

 

The Typography Part:
4:
Typography is always a very important part. Therefore I suggest to try always a lot of different type treatments. The first idea was to do something street art like, stencils etc. ! We really liked it though we really wanted to have something more human

blood_4

 

 

5:
BLOOD - actually it’s real blood, no fake. It’s Juergen’s blood. We had to try various treatments really quick because blood dry’s so fast.

blood_3

 

 

6:
Drying…

blood_5

 

 

7:
The final pieces were scanned and then refined in photoshop.

blood_1

blood_2

 

 

Here’s one final piece.
Check out the whole project on www.fragileobscurity.com
vans_1

Very tiny portfolio update

January 25th, 2010

We updated our portfolio…
Michael Leeb Stationary
A lot more creations sits in files on our macs and will be released next time.

From now on we will use this blog to show you making ofs, refused work, work in progress… . It will be a backstage pass ;-).
You’ll see ideas/projects/designs from scratch to implementation.

sketch me if you can II

January 15th, 2010

rough sketches.
maybe you see these guys digitalized soon… ;-)!

scribble_v3

Community Invasion II

January 8th, 2010

In case you haven’t noticed it already, head over to facebook and become a fan of us!

Fragile Obscurity Facebook Fan Page

Talk to us!
The FOs

Happy New Year

December 31st, 2009

We wish everyone a Happy New Year.

Go out, have fun..