“Vans / With or Without?” Making Of

2:
This sketch was our favorite one, because it included exactly the things we wanted to show and to communicate. Therefore we decided to work with this visual idea and take this a few steps further.

3:
We did everything by hand, and colored the whole thing with watercolors. The brief was to create something which communicates that skateboarding without Vans shoes isn’t possible at all.

The Typography Part:
4:
Typography is always a very important part. Therefore I suggest to try always a lot of different type treatments. The first idea was to do something street art like, stencils etc. ! We really liked it though we really wanted to have something more human

5:
BLOOD – actually it’s real blood, no fake. It’s Juergen’s blood. We had to try various treatments really quick because blood dry’s so fast.

6:
Drying…

7:
The final pieces were scanned and then refined in photoshop.

Here’s one final piece.
Check out the whole project on www.fragileobscurity.com